Articles
Thoughts on design, research, psychology, and technology.
Psychology Mar 12, 2026 6 min read
The peak-end rule in UX
Why users remember your product by one moment — and why most designers get this wrong.
Research Aug 26, 2024 5 min read
Inevitable risks of creating recommendations in UX research
Why your research recommendations might be doing more harm than good — and what to hand stakeholders instead.
Methods May 18, 2024 5 min read
RITE: How to test digital products quickly and in an agile way
How to fix usability problems between sessions — instead of writing a report no one reads.